Application Development in the Salesforce ecosystem
Salesforce is the market’s most extensive technology platform, onto which new applications can be easily built or existing ones further developed.
Application development is the go-to solution when a ready-made answer just doesn’t exist. Typically, application development finds its use in scenarios such as crafting integrations, automating processes, or developing an entirely new application from scratch.
A stellar example of application development includes app packages, which effortlessly expand and deepen the use of Salesforce in the desired direction.
Biit has developed such packages for many purposes including the management of key accounts and the conduct of coaching one-to-one conversations with salespeople. These packages have been coded on top of Salesforce in such a way that they can be installed in anyone’s Salesforce environment.
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Salesforce Platform
Salesforce Platform is a PaaS (Platform as a Service) that enables the construction of new applications on top of the Salesforce platform. Salesforce’s own applications, like Sales Cloud and Marketing Cloud, are also built on this platform.
Heroku
Heroku is a cloud platform owned by Salesforce, supporting multiple programming languages. With Heroku, new applications can be built quickly and cost-effectively in situations where off-the-shelf solutions just don’t cut it.
The most typical challenges of app development
Developing new apps is slow and expensive.
Developing new applications is invariably a time-consuming process, but leveraging Salesforce can indeed straighten many twists and turns. With Salesforce, applications can be built atop it using both low code and no code methods, enabling the development of applications with either minimal coding or purely through configuration. This accelerates the development process, reduces costs, and facilitates easier maintenance of applications.
The benefits of developing new apps are often relatively small, because after the initial excitement, the usage rate of these apps falls significantly.
Often, the challenge with new applications is that they end up being detached from everything else that’s going on. If, however, new applications are built within the familiar Salesforce environment, their use is fundamentally easy and straightforward. In such cases, there’s no need for separate integrations, since the new applications function as part of the other Salesforce services.
Frequently asked questions
Developing new applications is always more expensive than configuring app packages. Although it’s possible to develop new applications on Salesforce quickly and cost-effectively, it pays to be choosy. An app built for a clear, specific need might pay for itself in no time, but a hastily chosen development project could end up being nothing more than an unnecessary expense.
Even though Salesforce has made app development as easy as possible, not just anyone can develop applications that are production-worthy. Many larger companies have their own product development teams continuously developing new apps on Salesforce, but for the majority of businesses, it’s cheaper to seek external assistance. If your organization happens to have a skilled Salesforce admin, then they probably have enough expertise to also create simple low-code applications.
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